‘Hate Is a Status Symbol. If You’re Not Being Hated You’re Not in the Game’ Says Celebrity Branding Guru Jeetendr Sehdev

New York Times bestselling author Jeetendr Sehdev believes that chief marketing officers need to start thinking differently about the younger generations they’re struggling to engage with. Ahead of his keynote, ‘Human 2.0: Sacrifice Everything If You Believe In Something’, at The Future of Marketing on November 22, Sehdev chats to The Drum about his book ‘The Kim Kardashian Principle’, how the Nike Colin Kaepernick campaign implemented his rules to create their success and why brands should embrace the hate from social media.