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SMALL-SCALE TOURISM YIELDS LARGE-SCALE BENEFITS
Gülden Türköz Cosslett

JANUARY 2008 (IPS) - Innovative national leaders and forward-looking planners from around the world have proven that tourism that features authentic culture, nature, and experiences creates more opportunities in local communities than any other type of tourism, writes Gülden Türköz Cosslett, UN Coordinator and UN Development Programme (UNDP) Resident Representative in Albania.

At the village or town level, nature and culture-oriented tourism permits small-scale businesses to be successful tourism operators based on their own knowledge and experience, and with relatively low capital investment. Tourist spending is local, and tends to stay in the community, spread across a number of individuals in the community, and circulating in the local economy - the so-called "economic multiplier effect".

A study carried out in Costa Rica found that the positive economic impact of nature and culture tourism on a small community can be five to 10 times greater per dollar of tourist spending than for an all-inclusive mass tourism destination. Nature and culture tourism requires less public infrastructure and lower levels of private investment per visitor.

/NOT FOR PUBLICATION IN AUSTRALIA, CANADA, NEW ZEALAND, CZECH REPUBLIC, IRELAND, POLAND, UNITED STATES OR UNITED KINGDOM/ (END/2008)
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