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POLITICS-US: Plumbing the Depths of Spin
Analysis by Peter Costantini

LOS ANGELES, Oct 27 (IPS) - In the waning days of an interminable United States presidential campaign, a plumber and would-be small businessman bestrides the narrow race like a colossus with a tool belt.

Samuel Joseph Wurzelbacher was wrenched into the limelight on Oct. 15 during the third presidential debate by Senator John McCain, who dubbed him "Joe the Plumber". McCain repeatedly touted him as an exemplar of the hard-working, plain-spoken Middle American who would be helped by his tax plan - but hurt by Democratic candidate Barack Obama's.

Morphing overnight from ordinary Joe into American idol, Wurzelbacher has galvanised the Republican presidential campaign of McCain and Governor Sarah Palin. The idea of the working-class hero as Republican vice-presidential candidate in 2012 would strain credibility only slightly more than Palin did this year.

In the contested state of Florida, McCain embarked on what he branded his "Joe the Plumber" bus tour to take his message directly to voters. In his own media appearances, though, Wurzelbacher has become an avatar for some right-libertarian views too controversial for McCain.

 
Deep in the Heart of Taxes

Governor Sarah Palin, the Republican vice presidential hopeful, recently suggested that Democratic presidential candidate Barack Obama's tax plan could undermine the capitalist economy. "Now is not the time to experiment with socialism," she warned, echoing accusations also leveled by her running mate John McCain.

If taxing wealthier taxpayers at higher rates is socialism, however, the Internal Revenue Service has been flying the red flag for nearly a century.

Since 1913, the U.S. income tax, like that of most other countries, has been progressive: people who make more money pay taxes at higher rates on the upper segments of their income.

Tax brackets resemble a ladder with an increasing rate applying to each rung as you climb. For 2008, the U.S. income tax has six brackets ranging from 10 percent for those who earn less than 8,025 dollars to 35 percent for those earning over 357,000 dollars. With exemptions and deductions, most taxpayers pay considerably less than the nominal rates.

Even for a person who makes over 357,000 dollars, the 35 percent rate applies only to earnings above that figure. For each lower rung of that person's income, the corresponding lower rate for that bracket applies.

This means that even if Joe the Plumber were able to take home income of 280,000 dollars, the increased tax rate of Obama's proposal - from 36 to 39 percent - would be charged only on the top 80,000 dollars, the portion of his income over the 200,000-dollar limit for single taxpayers. So the total tax increase in this bracket would be 3 percent of 80,000 dollars, or 2,400 dollars. The rest of his income would receive the same cuts as lower-income taxpayers.

For a simpler example, consider a hypothetical tax system with three brackets: 10 percent for income from 0 to 50,000 dollars, 20 percent for income from 50,001 to 100,000 dollars, and 30 percent for income from 100,001 dollars up. A taxpayer who makes 150,000 dollars would pay 5,000 dollars on the lowest part of their income, 10,000 dollars on the middle part, and 15,000 dollars for the upper part, for a total of 30,000 dollars. This taxpayer's average tax rate would be 30,000 dollars divided by 150,000 dollars, which equals 20 percent.

If the top tax rate were raised from 30 percent to 33 percent, the tax for that bracket would increase from 15,000 to 16,500 dollars. The total tax would then increase from 30,000 to 31,500 dollars, for an average tax rate of 21 percent.

The non-partisan Tax Policy Centre told Bloomberg that its analysis of the candidates' proposals found that Obama would "give bigger tax cuts to middle-income Americans." According to TPC researcher Roberton Williams, "The higher you get, the more you get under McCain's plan.''

TPC calculated that middle-income taxpayers making between 37,595 and 66,354 dollars a year would save an average of 1,118 dollars under the Democratic plan, compared to 325 dollars under the Republican one. By 2018, TPC projected that McCain's proposals would increase the federal deficit by 5 trillion dollars while Obama's would lead to a 3.5 trillion dollar increase.

Although analysts say both campaigns have made misleading or false claims, the Annenberg Political Fact Check project says McCain has engaged in a "pattern of deceit" by misrepresenting Obama's tax plan.

Economist Paul Krugman, winner of this year's Nobel Prize, compared McCain's strategy with that of President Richard Nixon 40 years ago. Nixon, he observed in the New York Times, reinvented the Republican brand: "The party of plutocrats was repackaged as the party of the 'silent majority,' the regular guys - white guys, it went without saying - who didn't like the social changes taking place."

Under an Obama administration, Krugman wrote, the typical plumber would pay lower taxes and have a better chance of getting health insurance. But not everyone would benefit: "Joe the plumber would almost certainly be better off, but Richie the hedge fund manager would take a serious hit."

The McCain campaign also criticises Obama's proposals for tax cuts that might refund taxes to some low-income taxpayers as "welfare". However, a popular existing programme does just this: the earned-income tax credit was established by the Tax Reform Act of 1986 and signed by President Ronald Reagan. He called it "the best anti-poverty, the best pro-family, the best job-creation measure to come out of Congress."

Currently, all capital gains and dividends from stocks, which are received mainly by the wealthy, are taxed at a top rate of 15 percent, a much lower rate than the marginal rate on wages and salaries.

McCain favours keeping the 15 percent rate in the long run, and has proposed lowering the top capital gains rate to 7.5 percent for 2009 and 2010. Obama's plan would allow rates on capital gains and dividends to return to 20 percent, the rate prior to tax cuts by the George W. Bush administration.

In all this political trench warfare, missing in action has been serious discussion of whether tax cuts are actually the best way to get money to people who need it and create a stimulus to help ease the economic downturn.

As the Facebook page of Joe the Plumber's life is mashed up, his abrupt apotheosis looks increasingly like old-fashioned political myth-making based on economic fuzzy logic.

The saga began on Oct. 12 in Toledo, Ohio, where Obama was campaigning.

Wurzelbacher asked the candidate whether his proposed income tax increase for families earning over 250,000 dollars a year would raise his taxes and prevent him from "fulfilling the American dream" by buying the small plumbing company he works for. He said the firm makes 250,000 to 280,000 dollars a year.

Obama responded that people need a tax break while they are still working towards achieving their dream, rather than after they have achieved it. His proposal, he said, would keep the current rates on income below 250,000 dollars, but would raise the rate on income above that level from the current 36 percent to 39 percent.

In a mutually respectful six-minute exchange, Obama told Wurzelbacher: "I don't mind paying just a little bit more than the waitress that I just met [who] can barely make the rent...If you've got a plumbing business, you're gonna be better off if you've got a whole bunch of customers who can afford to hire you. I think when you spread the wealth around, it's good for everybody."

During the debate, McCain argued that Joe the Plumber would pay higher taxes under Obama's plan, which would cause him to be unable to employ people. Joe was trying to realise the American Dream, McCain said, and he would keep Joe's taxes low.

Obama retorted that his plan would cut taxes for the "95 percent of working Americans" who make less than a quarter of a million dollars a year. He said independent studies confirm that his plan would provide three times the amount of tax relief to working families that McCain's would.

According to the U.S. Bureau of Labour Statistics, the average income of Ohio plumbers, pipefitters and steamfitters in May 2007 was 47,930 dollars. Adjusted for inflation, that figure has fallen slightly since 2000.

An analysis by Citizens for Tax Justice, a public-interest group, found that only the wealthiest 2.5 percent of taxpayers would see increased tax rates under Obama's plan.

Instant celebrity has drained the details of Wurzelbacher's life into the turbulent national debate.

According to media accounts, the 34-year-old single father of a 13-year-old boy works in Toledo, a small industrial city. Ohio is another battleground state in which Obama holds a small lead in recent polls.

Wurzelbacher told MSNBC that he had been employed for six years by Newell Plumbing & Heating. He reportedly does not have a plumber's license and is not a member of the plumber's union.

He said he had discussed taking over the firm at some point from the owner, Al Newell, but so far he didn't have a good plan for how he would make the purchase.

A local plumbers' union official told the Los Angeles Times that Newell runs the two-person firm, which does mainly residential plumbing, out of his garage. The official doubted that the firm could generate as much as 250,000 dollars a year.

Dun & Bradstreet pegged Newell's annual sales at 510,000 dollars. This makes it unlikely that the firm could produce taxable income of more than 200,000 dollars, the single-taxpayer threshold for Obama's increased rate, according to Bloomberg.com.

"If there's a plumber or pipefitter making more than 250,000 dollars, we want to know where he's working," another union spokesman responded to the Christian Science Monitor. We don't make that kind of money."

Newell did not respond to repeated requests for comment from IPS.

Wurzelbacher acknowledged to reporters that at his current income level he would benefit from Obama's tax cuts, but felt that they would still hurt others. He said he hoped that some day he would make 250,000 dollars.

For now, though, his financial picture is slightly cloudy: the state of Ohio has placed a lien of 1,182 dollars on his property for personal income taxes owed, according to the L.A. Times.

The plumber told MSNBC that he had voted in the Republican primary and backed McCain.

Rick Gorka, a McCain spokesman, told IPS that Joe the Plumber was proving to be "a winning issue" for the campaign.

"Obama wants to punish small business and redistribute the wealth," he said. Joe the Plumber highlights Obama's radical plans for tax policy, and has become "a nice synopsis of what we all believe."

Gorka charged that Obama pulled the magic number of 250,000 dollars out of the air as the low limit of his tax increase, and that it could easily drop to 120,000 dollars.

Obama is "channeling Herbert Hoover's policies" of higher taxes and shutting down the borders to trade, he asserted, and would become "one of the most protectionist presidents" in history.

In central Florida, the Miami Herald reported, McCain kicked off his "Joe the Plumber" bus tour by blasting Obama's comment that he wants to "spread the wealth".

"He's more interested in determining who gets your piece of the pie than he is in growing the pie," McCain said.

At his own Florida rally, Obama said that McCain has decided to "just fabricate this notion that I've been attacking Joe the Plumber. I got nothing but love for Joe the Plumber; that's why I want to give him a tax cut.''

''Everyone here wants some pie - we want to grow the pie, and then we want a slice of the pie,'' the Democrat intoned. In response, the crowd chanted: "We want pie!"

Since the debate, two polls have shown McCain improving his position slightly in Florida's virtual dead heat. It is not clear, though, whether the Joe the Plumber strategy is a significant cause.

Ohio Governor Ted Strickland, at a Democratic economic forum, said he met an ironworker named Sean in Wurzelbacher's neighbourhood, who asked him tell Obama that "Sean the Ironworker is building a bridge for him to the White House."

For his part, Wurzelbacher told Fox News that Obama expressed a "kind of socialist viewpoint".

"It's my discretion who I want give my money to," he objected. "It's not the government to decide that I make a little too much and so I need to share it with other people. That's not the American dream."

Wurzelbacher also said he likes the idea of a flat tax, and favours abolishing Social Security, the public retirement-insurance programme. Gorka said the McCain campaign does not agree with Wurzelbacher on these two issues.

(END/2008)

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