Greenwashing
Awards Unearth the Dirt
Greenwashing is the fine art of socially and environmentally
destructive corporations attempting to preserve and expand
their markets by posing as friends of the environment and
leaders in the struggle to eradicate poverty. It is when companies
spend more on the public relations events around their environment
and social investment programmes, than they do on the projects
themselves, explains the Earth Summit Business Academy - producers
of the Green Oscars.
* The award for Best Greenwash goes to energy corporation
BP - for their Beyond Petroleum re-branding campaign. BP,
the corporation, brags about investing 200 million U.S. dollars
in solar energy, roughly the price of the redesign of its
logo and related advertising. At the same time it spends billions
of U.S. dollars buying up more energy companies and exploring
for oil.
* Best Supporting Government goes to the United States of
America for representing corporate interests in environmental
treaty negotiations.
* The Best Supporting UN Agency goes to the Office of the
Global Compact for allowing corporations to ally with the
United Nations without a commitment to following its principles.
* Best Documentary Destruction goes to Arthur Anderson for
excellence in shredding.
* Best Make-up goes to energy company Enron, which became
the world's sixth biggest corporation by revenue in 2001 --
by making up their profits.
* Best Picture goes to South African petrochemical company,
Sasol, for their "Putting as much into the community
as we do into our petrol" campaign. The absence of pollution
control measures in South Africa allows Sasol to dump hundreds
of thousands of tons of cancer causing chemicals onto townships
downwind of their plants.
* The Booby Prize goes to Philip Morris and British American
Tobacco for not convincing anybody that they don't want kids
to smoke or that they care about women and children -- despite
spending millions of U.S. dollars on public relations.
The "Greenwash Awards" are produced by environmental
non-governmental organisations Friends of the Earth International,
Groundwork and Corpwatch. Its aim is to highlight the danger
of greenwashing, which lulls the public and politicians into
thinking that companies are moving to protect the global environment
when in reality they harming the planet by conducting business
as usual. The awards were presented on Aug. 23.
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