At first glance, the poster appears to be a typical advertisement for an African safari: a large rhinoceros set against a rugged, open terrain. Then you take a closer look and realise something is amiss.
The year 2013 opened on a disastrous note for the one-horned rhinoceros of the northeastern Indian state of Assam. At the beginning of April, officials in the Kaziranga National Park (KNP), one of the last retreats left in South Asia for these endangered creatures, reported that 17 rhinos had been poached.
In the face of rampant rhino poaching in South Africa, some conservationists and private rhino farmers are lobbying for removal of the international ban on rhino horn trading and the creation of a legal market, to quell poaching.