Zero Hunger campaign

Fighting Hunger from the Pitch

A video ad is being screened before every match at the Africa Cup of Nations currently under way in Equatorial Guinea. Part of African Football Against Hunger, a joint initiative by the U.N. Food and Agriculture Organisation (FAO) and the Confederation of African Football (CAF), it shows a player dribbling a football, taking a shot and scoring – the winning kick is a metaphor for ending hunger in Africa by 2025.