Renewable energy is at the forefront of the changes sweeping Africa, and a “triple win” is within the region’s grasp to increase agricultural productivity, improve resilience to climate change, and contribute to long-term reductions in dangerous carbon emissions.

This is the message of a new report by former U.N. Secretary-General Kofi Annan’s Africa Progress Panel, titled Power, People, Planet: Seizing Africa’s Energy and Climate Opportunities.

The report calls for a ten-fold increase in power generation to provide all Africans with access to electricity by 2030, saying that this would reduce poverty and inequality, boost growth and provide the climate leadership that is sorely missing at the international level.

It also urges African governments, investors, and international financial institutions to scale up investment in energy significantly in order to unlock Africa’s potential as a global low-carbon superpower. “We categorically reject the idea that Africa has to choose between growth and low-carbon development. Africa needs to utilise all of its energy assets in the short term, while building the foundations for a competitive, low-carbon energy infrastructure” – Kofi Annan

“We categorically reject the idea that Africa has to choose between growth and low-carbon development,” said Annan. “Africa needs to utilise all of its energy assets in the short term, while building the foundations for a competitive, low-carbon energy infrastructure.”

Over 62 million people in sub-Saharan Africa lack access to electricity – and this number is rising.

The report notes that, excluding South Africa, which generates half the region’s electricity, sub-Saharan Africa uses less electricity than Spain. It would take the average Tanzanian eight years to use as much electricity as an average American consumes in a single month. And over the course of one year someone boiling a kettle twice a day in the United Kingdom uses five times more electricity than an Ethiopian consumes over the same year.

Power shortages are estimated to diminish the region’s growth by 2-4 percent a year, holding back efforts to create jobs and reduce poverty.

Despite a decade of growth, the power generation gap between Africa and other regions is widening. Nigeria, for example, is a petroleum exporting superpower, but 95 million of the country’s citizens rely on wood, charcoal and straw for energy.

The report reveals that households living on less than 2.50 dollars a day collectively spend 10 billion dollars every year on energy-related products, such as charcoal, kerosene, candles and torches.

Measured on a per unit basis, Africa’s poorest households are spending around 10 dollars/kWh on lighting – 20 times more than Africa’s richest households. By comparison, the national average cost for electricity in the United States is 0.12 dollars/kWh and in the United Kingdom 0.15 dollars/kWh.

The report says Africa’s leaders must start an energy revolution that connects the unconnected, and meets the demands of consumers, businesses and investors for affordable and reliable electricity.

It urges African governments to:

• Use the region’s natural gas to provide domestic energy as well as exports, while harnessing Africa’s vast untapped renewable energy potential.

• Cut corruption, make utility governance more transparent, strengthen regulations and increase public spending on energy infrastructure.

• Redirect the 21 billion dollars spent on subsidies for loss-making utilities and electricity consumption – which benefit mainly the rich – towards connection subsidies and renewable energy investments that deliver energy to the poor.

The report also calls for strengthened international cooperation to close Africa’s energy sector financing gap, estimated to be 55 billion dollars annually to 2030, which includes 35 billion dollars for investments in plant, transmission and distribution, and 20 billion dollars for the costs of universal access.

A global connectivity fund with a target of reaching an additional 600 million Africans by 2030 is said to be needed to drive investment in on- and off-grid energy provision, with aid donors and financial institutions doing more to unlock private investment through risk guarantees and mitigation finance.

Time to end ‘climate negotiating poker’

The report also challenges African governments and their international partners to raise the level of ambition for the crucial climate summit in Paris in December, and calls for wholesale reform of the fragmented, under-resourced and ineffective climate financing system.

G20 countries are called on set a timetable for phasing out fossil fuel subsidies, with a ban on exploration and production subsidies by 2018.  “Many rich country governments tell us they want a climate deal. But at the same time billions of dollars of taxpayers’ money are subsidising the discovery of new coal, oil and gas reserves,” said Annan. “They should be pricing carbon out of the market through taxation, not subsiding a climate catastrophe.”

While recognising recent improvements in the negotiating positions of the European Union, the United States and China, the report says that current proposals still fall far short of a credible deal for limiting global warming to no more than 2˚C above pre-industrial levels.

The former U.N. Secretary-General said that “by hedging their bets and waiting for others to move first, some governments are playing poker with the planet and future generations’ lives. This is not a moment for prevarication, short-term self-interest and constrained ambition, but for bold global leadership and decisive action.”

“Countries like Ethiopia, Kenya, Rwanda and South Africa,” he added, “are emerging as front-runners in the global transition to low carbon energy. Africa is well positioned to expand the power generation needed to drive growth, deliver energy for all and play a leadership role in the crucial climate change negotiations.”

Edited by Phil Harris    

Patient and leading health organisations in South Africa have now joined a Fix the Patent Laws campaign launched in 2011 by Treatment Action Campaign (TAC) and Doctors Without Borders (MSF) to push for reform of the country’s current patent laws.

The campaign’s promoters say that these laws severely restrict access to affordable medicines for all people living in South Africa.

The organisations which have adhered to the campaign are: People Living With Cancer (PLWC), South African Depression and Anxiety Group (SADAG), DiabetesSA, CanSurvive, SA Federation for Mental Health (SAFMH), Stop Stock Outs, Cancer Association of Southern Africa (CANSA), Schizophrenia and Bipolar Disorder Alliance (SABDA), South African Non-Communicable Diseases Alliance (SANCD Alliance), Marie Stopes, Epilepsy South Africa and Cape Mental Health.

Together, they are calling on the South African government to finalise a National Policy on Intellectual Property that champions measures to reduce prices and increase access to a wide range of medicines for people in need across the country.

TAC and MSF reported Jun. 1 that the expanded coalition of organisations represents public and private sector patients in South Africa seeking treatment and care for a range of cancers, mental illnesses, diabetes and other non-communicable diseases – as well as tuberculosis, HIV and sexual and reproductive health diseases.

South Africa currently grants patents on almost every patent application it receives, allowing companies to maintain lengthy monopoly periods on medicines, argues the campaign. This keeps prices of many medicines higher in South Africa than in many other countries.

According to TAC and MSF, it is estimated that 80 percent of patents granted in South Africa do not meet the country’s patentability criteria. This is largely due to the fact that patents are granted without substantive examination of applications to ensure that patentability criteria are met.

“Some cancer patients would rather go to other countries, like India, for treatment – the combined cost of the flight, medical services and drugs is cheaper than buying the drugs alone in South Africa,” said Bernice Lass of cancer group, CanSurvive.

Linda Greeff of PLWC said that her organisation was supporting the campaign because “we want to ensure that there is proper scrutiny of patent applications before patents are granted. We want a patent granting process that is ethical and transparent, so that more people can access the medicines that they need.”

According to Cassey Chambers of SADAG, the group deals with “patients every day who cannot afford medication or treatment, and as a result become more depressed, helpless, hopeless and even suicidal in some cases.”

DiabetesSA’s Keegan Hall stressed that as health organisations, “we have an obligation to take steps to improve affordability and access to medicines. The cost of insulin and other diabetes management tools are far too expensive for many patients,” Hall added.

Health organisations joining the Fix the Patent Laws campaign say that they recognise the opportunity South Africa has to improve access to medicines for all diseases through reforming problematic patent laws.

South Africa’s Department of Trade and Industry (DTI) has already embarked on the process of legislative reform, releasing a Draft National Policy on Intellectual Property for public comment in 2013. The draft policy contained important commitments to reform the laws in order to restore the balance between public and private interest, in favour of people’s health.

The Fix the Patent Laws campaign coalition is calling for urgent approval of a finalised National Policy on Intellectual Property, as a critical first step toward reform of problematic patent laws and practices that deprive people living in South Africa of more affordable treatments for all conditions.

It notes that as a member of the World Trade Organisation (WTO), South Africa is required to uphold minimum standards of intellectual property protection as defined by the international Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS). This includes granting 20-year patents on medicines.

However, South Africa also has significant flexibility under TRIPS to amend national legislation in order to improve access to medicines. According to the health organisations, reforms could include the government taking measures to limit abusive patents being granted on medicines.

At the same time, it says, government could establish easier procedures for overcoming legitimate patent barriers when medicines are unaffordable, unavailable or not adapted for patient needs.

Edited by Phil Harris   

Indigenous people who would be directly affected by the impact of a hydroelectric project in Panama were not consulted despite national and international human rights obligations to obtain their free, prior and informed consent, according to a just-released report.

Acting on behalf of communities in Panama’s Ngöbe-Buglé indigenous territory, the Movimiento 10 de Abril (M-10) had filed a complaint with the Independent Complaints Mechanism (ICM) of the Dutch FMO and German DEG development banks alleging that the Barro Blanco dam project which the banks were financing would lead to the flooding of the communities’ homes, schools, and religious, archaeological and cultural sites.

The two banks were accused of failing to adequately assess the risks to indigenous rights and the environment before approving a 50 million dollar loan to GENISA, the project’s developer.

The independent panel’s report, released May 29, found that the “lenders should have sought greater clarity on whether there was consent to the project from the appropriate indigenous authorities prior to project approval,” adding that “the lenders have not taken the resistance of the affected communities seriously enough.”

“We did not give our consent to this project before it was approved, and it does not have our consent today,” said Manolo Miranda, a representative of the M-10.  “We demand that the government, GENISA and the banks respect our rights and stop this project.”

According to the ICM’s report, “significant issues related to social and environmental impact and, in particular, issues related to the rights of indigenous peoples were not completely assessed.”

The environmental and social action plan (ESAP) accompanying the project “contains no provision on land acquisition and resettlement and nothing on biodiversity and natural resources management. Neither does it contain any reference to issues related to cultural heritage.”

Ana María Mondragón, a lawyer at the Interamerican Association for Environmental Defense (AIDA), said: “This failure constitutes a violation of international standards regarding the obligation to elaborate adequate and comprehensive environmental and social impact assessments before implementing any development project, in order to guarantee the right to free, prior and informed consent, information and effective participation of the potentially affected community.”

In February this year, the Panamanian government provisionally suspended construction of the Barro Blanco dam and subsequently convened a dialogue table with the Ngöbe-Buglé, with the facilitation of the United Nations, to discuss the future of the project.

The Barro Blanco project was registered under the Clean Development Mechanism, a system under the Kyoto Protocol that allows the crediting of emission reductions from greenhouse gas abatement projects in developing countries.

“As climate finance flows are expected to flow through various channels in the future, the lessons of Barro Blanco must be taken very seriously,” said Pierre-Jean Brasier, network coordinator at Carbon Market Watch. “To prevent that future climate mitigation projects have negative impacts, a strong institutional safeguard system that respects all human rights is required.”

The ICM will monitor the banks’ implementation of corrective actions and recommendations, while M-10 said that it expects FMO and DEG to withdrawal their investment from the project and ask that the Dutch and German governments show a public commitment to ensuring the rights of the affected Ngöbe-Buglé.

Edited by Phil Harris   

The multinational education and publishing company Pearson PLC was challenged during its annual general meeting on Apr. 24 by representatives of civil society and trade union groups over various profit-driven programmes aimed at expanding private education in numerous countries in the global South. 

As people arrived at the AGM, they were greeted by protesters with placards saying ‘Education is a right, not a commodity’ and ‘Stop cashing in on kids’.

In an open letter to the Pearson board published Apr. 24, civil society groups and trade unions including Global Justice Now, the National Union of Teachers (NUT), the American Federation of Teachers (AFT) and the Association of Teachers and Lecturers (ATL) wrote that the company’s “activities around the world indicate its intention to commercialise and privatise education at all levels.

“From fuelling the obsessive testing regimes that are the backbone of the ‘test and punish’ efforts in the global North, to supporting the predatory, “low-fee” for-profit private schools in the global South, Pearson’s brand has become synonymous with profiteering and the destruction of public education.”

Nick Dearden, director of Global Justice Now, said: “Pearson’s profit-driven agenda of pushing private education in the global south is at odds with the universal right of education that all children have.

“There is significant evidence to show that private education, even when ‘low cost’, ultimately increases segregation and marginalisation in society because access and quality depend on ability to pay. It’s even more disturbing that Pearson is getting U.K. taxpayers’ money in the form of aid from DfID to subsidise them in this process.”

According to Christine Blower, NUT General Secretary, “Pearson’s activities around the world indicate its intention to commercialise and privatise education at all levels.  Pearson needs to end its involvement with fee-paying private schools in the global South; stops all practices that promote and support the obsession with high-stakes testing; and negotiates with teachers’ unions and others to secure agreement on the appropriate role of edu-business in education.

“Education is a human and civil right and a public good, for the good of learners and society not private profit.”

Mary Bousted, General Secretary of ATL, said: “No one should forget that education is a human right which should not be perverted by the profit motive.  School curricula should not be patented and charged for.  Tests should not distort what is taught and how it is assessed.

“Unfortunately, as the profit motive embeds itself in education systems around the world, these fundamental principles come under ever greater threat leading to greater inequality and exclusion for the most disadvantaged children and young people”.

The Pearson AGM took place on the same day that Global Justice Now published a report titled Profiting from poverty, again: DfID’s support for privatising education and health that accused the United Kingdom’s Department for International Development (DfiD) of using aid money to set up private healthcare and education in Africa and Asia which has benefited British and American companies, including Pearson.

The report uses numerous examples to show DfID’s support for private education and healthcare in the global South including the Girls Education Challenge which claims to aim at helping “up to a million of the world’s poorest girls improve their lives through education and to find better ways of getting girls in school and ensuring they receive a quality of education to transform their future.”

DfiD is said to be spending the equivalent of 540 million dollars on the Girls Education Challenge during 2011-2017 and has devolved management of the project to Price Waterhouse Coopers, with the project portfolio showing private sector involvement in education in the Democratic Republic of Congo, Ethiopia, Mozambique, Nepal and Uganda.

Under the Girls Education Challenge, DfID is funding a project in Tanzania that also involves Pearson.

Meanwhile, says the report, DfID has chosen to partner with Coca-Cola, which claims it will promote “the economic empowerment of 5 million female entrepreneurs across the global Coca-Cola value chain.”

“Aid should be used to support human needs by building up public services in countries that don’t have the same levels of economic privilege as the United Kingdom,” said Dearden. “So it’s shocking that DfID is dogmatically promoting private health and education when it’s been shown that this approach actually entrenches inequality and endangers access.”

According to the Global Justice Now director, “aid is being used as a tool to convince, cajole and compel the majority of the world to undertake policies which help big corporations like Pearson, but which detract from the real need to promote publicly funded services that are universally accessible.”

Edited by Phil Harris    

The future of the Amazon rainforest is “dangling by a thread”. Photo credit: By lubasi (Catedral Verde - Floresta Amazonica)/CC BY-SA 2.0

By Kwame Buist
ROME, Apr 2 2015 (IPS)

A global civil society petition to save the Amazon is circulating on the internet and its promoters say that once one million signatures have been collected indigenous leaders will deliver it directly to the governments of Brazil, Colombia and Venezuela.

Launched by ”Avaaz” (“voice” in Persian), a global civic organisation set up in January 2007 to promote activism on issues such as climate change and human rights, citizens around the world the petition invites citizens around the world to voice support for an ambitious project to create the largest environmental reserve in the world, protecting 135 million hectares of Amazon forest, an area more than twice of France.“The fate of the Amazon rainforest is dangling by a thread” – Avaaz

Avaaz says that the project will not happen “unless Brazil, Colombia and Venezuela’s leaders know the public wants it.” The organisation, which operates in 15 languages and claims over thirty million members in 194 countries, says that it works to “close the gap between the world we have and the world most people everywhere want.”

Colombia’s President Juan Manuel Santos announced Feb. 13 that Colombia proposes collaboration with Brazil and Venezuela to create the world’s largest ecological corridor to mitigate the effects of climate change and preserve biodiversity.

“This would become the world’s largest ecological (corridor) and would be a great contribution to (the) fight of all humanity to preserve our environment, and in Colombia’s case, to preserve our biodiversity,” Santos said.

The Colombian president added that his foreign minister, Maria Angela Holguin, had been asked to “establish all the mechanisms of communication with Brazil and Venezuela” in order to be able to present a joint “concrete, realistic proposal that conveys to the world the enormous contribution the corridor would make towards preserving humanity and mitigating climate change.”

According to Avaaz, “if we create a huge global push to save the Amazon and combine it with national polls in all three countries, we can give the Colombian president the support he needs to convince Brazil and Venezuela.”

“All three leaders are looking for opportunities to shine at the next U.N. climate summit [in Paris in December],” said Avaaz. “Let’s give it to them.”

The Amazon is widely recognised as being vital to life on earth – 10 percent of all known species live there, and its trees help slow down climate change by storing billions of tonnes of carbon that would otherwise be released into in the atmosphere.

Avaaz says that “the fate of the Amazon rainforest is dangling by a thread.” After declining for a few years, deforestation rates started rising again last year, and shot up in Brazil by 190 percent in August and September.

Current laws and enforcement strategies are failing to stop loggers, miners and ranchers, and according to Avaaz, “the best way to regenerate the forest is by creating large reserves, and this ecological corridor would go a long way to help save the fragile wilderness of the Amazon.”

Countering possible criticism of those who argue that reserves hold back economic development and others who say that they are often implemented without consulting the indigenous communities, Avaaz says that “those behind this proposal have committed to full engagement and collaboration with the indigenous tribes. Eighty percent of the territory in this plan is already protected – all that this ground-breaking proposal really requires is regional coordination and enforcement.”

According to the petition’s promoters, “this is an opportunity to win a tangible and vital project that could help guarantee all of our futures. If it works, this could be replicated in all the world’s most important forests. Together, this could plant a seed that helps look after the whole world.”

Edited by Phil Harris

Subsistence-oriented small-scale agriculture is often not the preferred choice of work for many young Africans. Photo credit: FAO

By Kwame Buist
JOHANNESBURG, Mar 27 2015 (IPS)

Over half of the African continent’s population is below the age of 25 and approximately 11 million young Africans are expected to enter the labour market every year for the next decade, say experts. 

Despite strong economic growth in many African countries, wage employment is limited and agriculture and agri-business continue to provide income and employment for over 60 percent of sub-Saharan Africa’s population.

However, laborious, subsistence-oriented small-scale agriculture is often not the preferred choice of work for many young people.

In an effort to reap this demographic dividend and attract young people into the agri-food sector, the New Partnership for Africa’s Development (NEPAD) and the Food and Agriculture Organization of the United Nations (FAO) have launched a four-year project to create decent employment opportunities for young women and men in rural areas.

The four million dollar project, funded by the African Solidarity Trust Fund, aims to develop rural enterprises in sustainable agriculture and agri-business along strategic value chains.

Speaking at the project signing ceremony on Mar. 25, NEPAD’s chief executive officer, Dr Ibrahim Assane Mayaki, said: “The collaboration between NEPAD and FAO will go a long way in ensuring that the youth, Africa’s future, are not forgotten.

“It is by creating an economic environment that stimulates initiatives – particularly by conducting transparent and foreseeable policies – and at the same time by regulating the market in order to deal with market failures that we will attain results and impact through the new thrust given to our farmers, entrepreneurs and youth.”

The project – which is expected to see over 100, 000 young men and women benefit in rural Benin, Cameroon, Malawi and Niger – is anchored in the Rural Futures Programme of NEPAD, which is centred on rural transformation in which equity and inclusiveness allow rural men and women to develop their potential.

FAO Assistant Director General for Africa Bukar Tijani said that the project “marks an important milestone in moving forward and upward in terms of empowering youth in these four countries – especially women, as 2015 is the African Union’s Year of Women’s Empowerment.”

The project is seen as part of a drive to stimulate the agriculture and agri-business sectors into becoming more modern, profitable and efficient, and capable of providing decent employment opportunities for Africa’s young labour force.

In 2012, the African Union Commission, NEPAD Agency, the Lula Institute and FAO formed a partnership aimed at ending hunger on the continent. A year later, the four partners organised a high-level meeting of ministers in Addis Ababa, Ethiopia, leading to a declaration to end hunger and a road map for implementation.

This declaration was subsequently endorsed at the 2014 African Union summit in Malabo, Equatorial Guinea, and incorporated into the Malabo Declaration on Accelerated Agricultural Growth and Transformation for Shared Prosperity and Improved Livelihoods as the “Commitment to Ending Hunger in Africa by 2025”.

Edited by Phil Harris   

The Dube AgriZone facility currently incorporates 16 hectares of greenhouses, making it the largest climate-controlled growing area under glass in Africa. Credit: FAO

By Kwame Buist
DURBAN, South Africa, Mar 22 2015 (IPS)

Agriculture is the major employer and a backbone of the economies of Southern Africa.

However, the rural areas that support an agriculture-based livelihood system for the majority of the nearly 270 million people living in the region are typically fragile and there is wide variability in the development challenges facing the countries of the region.

The agricultural sector is dominated by crop production, although the share of livestock production and other agriculture practices have been increasing.Chronic and acute food insecurity remain major risks and Southern Africa still faces enormous challenges in trying to transform and commercialise its largely small holder-based agricultural systems through accelerated integration into competitive markets in a rapidly globalising world

Chronic and acute food insecurity remain major risks and Southern Africa still faces enormous challenges in trying to transform and commercialise its largely smallholder-based agricultural systems through accelerated integration into competitive markets in a rapidly globalising world.

These and other challenges facing the sector were the focus of a three-day meeting (Mar. 10-12) in Durban of management and experts from the Food and Agriculture Organization (FAO), which ended with a call to prioritise broad-based partnerships and build synergies to provide countries with effective and efficient support in the agriculture sector.

In an annual event designed to provide a platform for discussion and exchange of information on best practices and the general performance of FAO programmes in the region, David Phiri, FAO Sub-Regional Coordinator for Southern Africa, reiterated the importance of different sectors working together.

“Achieving food and nutrition security in Southern Africa is a challenge far too great for any government or FAO to overcome alone,” he said. “As well as the governments of developing and developed countries, the civil society, private sector and international development agencies must be involved. Above all, the people themselves need to be empowered to manage their own development.”

Building on what works

As one example of the best practices under the scrutiny of the meeting, participants took part in a field visit to the Dube AgriZone facility – a high-tech agricultural development initiative pioneered by the KwaZulu-Natal Provincial Government.

The facility aims to stimulate the growth of KwaZulu-Natal’s perishables sector and aims to achieve improved agricultural yields, consistent quality, year-round production and improved management of disease and pests.

The facility – strategically located 30 km north of the important coastal city of Durban – currently incorporates 16 hectares of greenhouses, making it the largest climate-controlled growing area under glass in Africa.

Its primary focus is on the production of short shelf-life vegetables and cut flowers which require immediate post-harvest airlifting and supply to both domestic and export markets.

In addition to its greenhouses, the facility offers dedicated post-harvest packing houses, a central packing and distribution centre, a nursery and the Dube AgriLab, a sophisticated plant tissue culture laboratory.

Dube AgriZone is an eco-friendly facility, adopting a range of ‘green’ initiatives to offset its environmental impact, including rainwater harvesting, use of solar energy, on-site waste management, and the growth of indigenous plants for rehabilitation efforts.

Dube AgriZone provides growers with the potential to achieve improved agricultural yields, consistency of produce quality, close management of disease and pest infestation and year-round crop production with a view to improved sustainability and enhanced agricultural competitiveness.

“I could never have been able put up such a facility and produce at the current scale were it not for this innovative AgriZone,” said Derrick Baird, owner of Qutom Farms, which currently produces 150,000 cucumbers in the glass greenhouse leased from Dube AgriZone.

“This high-tech facility with all the necessary facilities – including transportation and freight – has allowed us to concentrate on producing cucumbers at much lower costs than in other locations where we had previously tried.”

The partnership between the provincial government and the private sector behind the facility was hailed as an example of a success story that could offer valuable lessons to others across Southern Africa.

“There is plenty we can learn from this facility and perhaps one of the more important ones is on forming partnerships and alliances,” said Tobias Takavarasha, FAO Representative in South Africa.

“We need to build on what is working by adopting and adapting technologies to the local situation, and then scaling them upwards and outwards to achieve even better results,” he added.

Edited by Phil Harris    

“There is Strength in Unity” – public service message for the ‘Africa United’ campaign to prevent the spread of Ebola in West Africa. Credit: African Press Organization (APO)

By Kwame Buist
MALABO, Equatorial Guinea, Dec 3 2014 (IPS)

The Confederation of African Football (CAF) has joined a number of football stars, celebrities, international health organisations and corporations in the ‘Africa United’ global health communications campaign aimed at preventing the spread of Ebola in West Africa.

The campaign, which was launched on Dec. 3, is supported by the U.S. Centers for Disease Control and Prevention (CDC) Foundation and driven creatively by actor Idris Elba, is designed to recognise the vital role of front-line healthcare workers, as well as to provide critical education and resources for the people of West Africa.

Educational messages will be delivered on local and national radio and TV, billboards and by SMS to audiences in Liberia, Guinea, Sierra Leone and neighbouring countries.“Imagine having to sit down and tell your family that you were going to fight this disease. That conversation is happening across West Africa and around the world every day. I am in awe of the bravery of these health workers, who put their lives at risk day in and out to stop the spread of this terrible disease” – actor Idris Elba

In ”West Africa vs Ebola”, a video which has been prepared for the campaign, Elba stars as a soccer coach giving a rousing and educational team talk to a West Africa team in preparation for its “life or death” game against Ebola. Elba explains the symptoms of Ebola and tactics for how to beat the virus, which includes spreading the word and working as a team.

“I wanted to support this campaign for so many reasons. I could not sit back without doing something to help fight Ebola,” said Yaya Touré, Ivorian professional football (soccer) player. “It is important we don’t treat this as something we just discuss with work colleagues or simply follow on the news for updates – instead our focus should be to do something.”

“I also wanted to get involved with this campaign as it pays tribute to the many, many African heroes who are in the villages, towns and cities using their skills, resourcefulness and intelligence to battle Ebola. Those people on the front line are often forgotten. African mothers, fathers, brothers and sisters are doing everything they can to fight Ebola – we have to support them.”

In a TV spot titled ”We’ve Got Your Back”, Elba and a group of football players committed to the fight against Ebola in West Africa, including Yaya Touré, Carlton Cole, Kei Kamara, Patrick Vieira, Fabrice Muamba and Andros Townsend, voice their solidarity with the healthcare workers who are risking their lives every day to fight Ebola.

In the video, the players acknowledge that, although fans regard them as heroes, healthcare workers tackling Ebola are the true heroes. Each player wears the name of a healthcare worker on his back as a symbol of respect for “the world’s most important team.”

“For me the battle against Ebola is a personal one,” said Elba, actor and the creative force behind the development of the campaign public service announcements. “To see those amazing countries in West Africa where my father grew up and my parents married being ravaged by this disease is painful and horrific.”

“Imagine having to sit down and tell your family that you were going to fight this disease. That conversation is happening across West Africa and around the world every day. I am in awe of the bravery of these health workers, who put their lives at risk day in and out to stop the spread of this terrible disease.”

“My hope,” Elba added, “is that, in some small way, through the development of these public service announcements and the creation of the Africa United campaign, we can ensure that these workers get the support they need and that health messages are delivered to people on the ground to help them in their fight.”

The video spots and other multimedia educational materials are being made available on the campaign website in English, French, Krio and additional local languages.

The educational materials are designed to be adapted and distributed by Africa United partners such as ministries of health, health clinics, government and non-governmental organisations, media and sports organisations.

These include the CDC Foundation and current partners Africa 24, SuperSport, ONE, UNICEF and Voice of America. CDC staff working in the affected countries contributed to the development and distribution of the health messages, and Africa United will continue to develop and provide messages to CDC and partners in real time based on changing needs.

The 2014 Ebola epidemic is the largest in history, infecting nearly 16,000 people with more than 5,600 deaths to date. While the spread of Ebola is a threat to people, health systems and economies around the globe, West African communities in particular are being crippled by the disease as a result of already-strained healthcare systems, mistrust of healthcare workers and fear and stigmatisation of those infected.

“Private and public partnerships like Africa United are critical to aligning organisations fighting Ebola and to ensuring quick, effective responses to changing circumstances and needs,” said Charles Stokes, president and CEO of the CDC Foundation.

“The CDC Foundation remains committed to advancing response efforts in West Africa through public education and resources for use on the front lines of the Ebola battle.”

(Edited by Phil Harris)