Courtesy of UAE Expo Milano 2015.

By Jaya Ramachandran
MILAN, Aug 21 2015 (IPS)

She only turned nine last June. But Mahra Mustafa has become a celebrity at the Expo Milan. She stars as Sara in ‘The Family Tree’, a short film on the UAE’s heritage being screened at the United Arab Emirates pavilion. Sara is in fact the face of young, dynamic and innovative Emirates.

Thousands of Italians and foreign visitors, who throng the UAE pavilion day in and day out, are enchanted by the 12-metre tall sinuous rippled walls that provide an unforgettable experience and give an idea of what the Emirates would offer during the Dubai Expo in 2020.“People get mesmerised with how the UAE has grown from facing challenges like lack of water, coping with heat, humidity, lack of natural resources and still managed to create beautiful cities and communities.” -- Nawal Al Hosany

The Dubai Expo from Oct 20, 2020 through Apr 10, 2021, will launch the UAE’s Golden Jubilee celebration and “serve as a springboard from which to inaugurate a progressive and sustainable vision for the coming decades”, according to information posted on its website.

The organisers proudly announce: “This will be the first time that a World Expo is staged in the Middle East, North Africa and South Asia (MENASA) region.”

While Expo Milan from May 1 to Oct 31 is focussing on ‘Feeding the Planet, Energy for Life’, Dubai’s World Expo will have ‘Connecting Minds, Creating the Future’ as its theme, echoing the powerful spirit of partnership and co-operation that has driven the UAE’s success in pioneering new paths of development and innovation, the organisers say.

“Through this theme, Expo 2020 Dubai will serve as a catalyst, connecting minds from around the world and inspiring participants to mobilise around shared challenges during a World Expo of unprecedented global scope,” the organisers add.

As compared to Expo Milan, which expects to welcome 20 million visitors during six months, Expo 2020 Dubai awaits 25 million visits, 70 per cent from abroad – if only to feel and experience Sara’s ‘The Family Tree’.

“People got so excited seeing movies on Dubai, the feedback we got was that people want to visit before Expo 2020,” ‘The National’, UAE’s English-language publication, quoted Amal Al Kuwaiti, a contract engineer with the Abu Dhabi Distribution Company who worked as a volunteer at the UAE pavilion in Milan.

The architects worked closely with the UAE’s National Media Council to create the pavilion and connect it to the Milan theme of Feeding the Planet, Energy for Life, notes The National.

“Many were surprised to see the country with not much water, how people searched for food. Then suddenly they see videos of the Burj Khalifa (a skyscraper in Dubai) and they are thrilled. Even people who have been to Dubai long ago want to see the changes,” he added.

“People get mesmerised with how the UAE has grown from facing challenges like lack of water, coping with heat, humidity, lack of natural resources and still managed to create beautiful cities and communities,” Nawal Al Hosany, director of sustainability at Masdar, told The National newspaper. He was involved in building the UAE pavilion.

Describing the highlights of the ‘The Family Tree’, the Gulf News writes: Sara is transported back in time, during the generation of her grandparents. Sara gets to live and witness what life was like before modernisation and development in the area, living in the harsh desert conditions, facing many challenges such as finding food and water, and dealing with sandstorms and wild animals.

“The movie’s special effects, story, and professional direction is on par with any Hollywood major production,” claims the Gulf News with some justification.

It is not only the film but also Sara’s rap song that ties in to the Milan Expo theme of Feeding the Planet, Energy for Life: “We have land and food and energy/The sun, the sand and the big blue sea/The people, the animals/I’m beginning to see/Are all interconnected like a tapestry . . .”

The song is for sale on iTunes and the proceeds are going to victims of Nepal’s earthquakes.

When the film The Family Tree ends, visitors are invited to switch to an interactive  ‘Future Talk’, with the presentation being delivered by Sara. The main message of the talk is to encourage people to live their lives in a more sustainable and energy-friendly manner, so that we can have a better future in feeding the planet.

The UAE pavilion also highlights the importance of date palms, a major component of Emirati culture and tradition. The exhibition, ‘The Secret Life of Date Palms’, informs about the date palm features, its form, fruit, hydration, metamorphosis, shade and shadow. As part of the exhibition visitors also get to experience and see the date palms for themselves, with an oasis garden and date palm trees present at the pavilion.

Walking along the sinuous rippled walls, visitors pass by 12 media cubes. These refer to 12 challenges the UAE faces in respect of land, energy, water and food. Then follow the 12 media cubes with 12 solutions. One of the challenges the Emirates face is that it barely gets any rain, and so the solution in providing clean drinking water to its population is through new methods of desalinated seawater using renewable energy.

The media cubes also offer visitors an insight into the UAE and its culture, with five short Discovery films about the UAE. ‘Flavors of the Emirates’ is a short film about the traditional and cultural foods of the UAE.

Another short film, “Helping Feed the Planet”, touches on the UAE’s generous contribution in giving aid to 140 countries around the world, with the short movie going to Ethiopia where schoolchildren are provided with healthy food thanks to a programme funded and organised by Dubai Cares.

Emiratis acting as volunteers and ambassadors at the pavilion are also present to help guide and further explain the culture and history of the UAE, making the tour as interactive as possible for visitors.

Edited by Kitty Stapp

As part of Milan’s drive to promote a sustainable urban food policy, schoolchildren are being encouraged to take home leftovers of non-perishable food, armed with doggy bags bearing the slogan “I DON’T WASTE”. Credit: Municipality of Milan

By Maurizio Baruffi
MILAN, Apr 28 2015 (IPS)

How can we provide healthy food for everyone, without threatening the survival of our planet? This is the fundamental issue at the centre of Expo 2015 – which has ‘Feeding the Planet, Energy for Life’ as its central theme – and a huge challenge for cities. 

More than 50 percent of the world’s population currently lives in urban areas – a proportion that is projected to increase to 66 percent by 2050 – and ensuring the right to food for all citizens, especially the urban poor, is key to promoting sustainable and equitable development.

As the city hosting Expo 2015, Milan has great visibility and an extraordinary political opportunity for working to build more resilient urban food systems. This is a vision that the City of Milan has decided to fulfil by formulating its own Food Policy, and by bringing together as many cities as possible to subscribe to an Urban Food Policy Pact: a global engagement to “feed cities” in a more just and sustainable way.

How we can provide healthy food for everyone, without threatening the survival of our planet, is the fundamental issue at the centre of Expo 2015 and a huge challenge for cities
The food policy, which will be implemented by Milan’s city government over the next five years, is being drafted through a wide participatory process, starting with an assessment of the strengths and weaknesses of the city’s food system.

This is a complex picture with some bright spots and some shadows highlighting several thematic areas that the food policy should take into consideration: from access to food to the environmental and social impact of food production and distribution, from food waste to education.

Milan has more than 1.3 million inhabitants, but almost two million people come to the city every day for work, study, leisure or, health care.

Through its public catering company Milano Ristorazione, the City of Milan prepares and delivers more than 80,000 meals each day for schools, retirement homes and reception centres. Thus, there is a lot the City can do to enhance and spread good practices – for example, by tackling food waste and improving the sustainability of the food supply chain.

Many projects are already in place. More than one-third of the fruit and vegetables served by Milano Ristorazione is organic, 57 percent is supplied from short distance, and children at school are encouraged to take home a doggie bag with leftovers of non-perishable food.

Every year, families in Milan still waste the equivalent of one month of food consumption, but several non-profit organisations are saving the food surplus from supermarkets and cafeterias and delivering it to more than one hundred of the city’s charities.

Meanwhile, with poverty on the rise as a result of the prolonged economic crisis, civil society and public institutions are working actively to help those in need. Soup kitchens offer around two million meals each year and the City of Milan itself delivers almost 250,000 meals to the elderly and the disabled.

The Office of the Mayor is currently asking citizens, civil society organisations, scholars, innovative entrepreneurs and chefs, among others, to have their say on the issues that the city’s food policy should address. The purpose is to draw up a strategic document that will be discussed in a town meeting in May, when a number of planning panels (Food Malls) will be launched. Their task is to turn the guidelines into pilot projects.

The process will culminate in the adoption of the food policy by the City of Milan and the launch of a number of pilot projects that will address some of the issues outlined in the food policy over coming years.

In the meantime, progress on the Urban Food Policy Pact is proceeding swiftly. The idea of an international protocol on local food policies was launched in February 2014 by the mayor of Milan, Giuliano Pisapia, at the summit of the C40 (Cities Climate Leadership Group) in Johannesburg.

A few months later, Milan and more than 30 cities around the world started to discuss the Pact, exchanging data, goals and best practices through webinars carried out under the Food Smart Cities for Development project financed by the EU Commission-DEAR (Development, Education, Awareness Raising) programme.

It is thrilling to see very different urban areas such as New York, São Paulo, Ghent, Daegu, Abidjan and Melbourne sharing projects, ideas, problems and solutions with a common goal: to build  a network of cities willing to work together to transform their future, placing the issue of food high on the political agenda.

A group of international experts is currently working on a draft of the Pact’s protocol that will be submitted to an advisory council and cities. The task of the advisory council – which is made up of international organisations, such as the Food and Agriculture Organisation (FAO), World Health Organisation (WHO), World Food Programme (WFP) and the European Commission – is to review the pact and ensure that it is consistent with other international initiatives on the similar subjects.

Many cities have expressed their interest in subscribing to the Urban Food Policy Pact – to be signed in October this year on the occasion of World Food Day – and its proponents expect it to be one of the most significant legacies of Expo 2015.

Looking forward, the Pact will also feature at the U.N. Climate Change Conference to be held in Paris in December.

Agriculture and food production are major contributors to greenhouse gas emissions, and our ability to produce food will be highly affected by climate change – building a more resilient world, where the right to food is ensured for everyone, is a process that need to start from cities, and from their ability to develop sustainable policies.

Edited by Phil Harris    

More information about Milan’s Food Policy and the Urban Food Policy Pact can be found at www.cibomilano.org/

Excerpt:

Still edible food thrown away together with plastic bottles and empty crates at local food market in Lucca, Italy. Credit: Silvia Giannelli/IPS

By Silvia Giannelli
LUCCA, Italy, Jul 29 2014 (IPS)

“Only two years ago, the soup kitchen was serving 50 meals a day. Today the number has almost doubled and, what is even more worrying, we have started receiving families with children,” says Donatella Turri, director of the Caritas Diocese of Lucca.

The paradox is that the lengthening queues at the Lucca soup kitchen come against a backdrop of increasing food loss and waste.

Turri has no doubts concerning the impact of the current economic crisis on Italian families in terms of food security – “we call it ‘poverty of the third week’.”If our goal is to feed the planet, we cannot simply increase production and keep losing and wasting one-third of it. Our first commandment needs to be 'thou shall not waste' – Andrea Segré, President of Last Minute Market

“It means that the poor are no longer the homeless, the mentally ill and the drug addicts. More and more often we get requests for primary goods from families that simply cannot reach the end of the month with their salaries,” she told IPS.

Turri’s claims are confirmed at the national level by the yearly Italian National Institute of Statistics (ISTAT) report on poverty. According to the survey, absolute poverty [the threshold below which a family cannot afford the goods and services that are essential to guarantee a barely acceptable standard of living] has maintained its steady increase in recent years, rising from 4.6 percent in 2010 to 7.9 percent in 2013.

“The traditional distinction between the quantitative aspect of food security being typical of developing countries, and the qualitative one being a concern of the industrialised world, is fading away,” Andrea Segré, Dean of the Faculty of Agriculture at Bologna University and President of Last Minute Market, a company that recovers unsold or non-marketable goods in favour of charity organisations, told IPS.

However, while access to food is also becoming increasingly difficult for the low-income class of developed countries, the Food and Agriculture Organization (FAO) reports that Europe, North America and Oceania are top of the world’s food wasting classification, with a per capita food loss of almost 300 kg per year in North America.

“Food loss and waste are dependent on specific conditions and local circumstances,” Eliana Haberkon from FAO’s Office for Communications, Partnerships and Advocacy, explained to IPS.

“In low-income countries, food loss is mainly connected to managerial and technical limitations in harvesting techniques, storage, transportation, processing, cooling facilities, infrastructure, packaging, etc. … and food waste is expected to constitute a growing problem due to undergoing food system changes and due to factors such as expansion of supermarket chains and changes in diets and lifestyle.”

Currently, the biggest gap between rich and poor nations remains the quantity of food wasted at the consumer level. According to FAO figures, Europeans and North-Americans waste between 95 to 115 kg of food per capita every year, while in sub-Saharan Africa and South/Southeast Asia the number drops down to only 6 to 11 kg a year.

At the beginning of July, Last Minute Market, in cooperation with the SWG survey company, published a report called ‘Waste Watcher’. Using a complex questionnaire survey among Italian consumers, the outcomes paint a comprehensive picture of the social dynamics and behaviour of families that lead to food waste.

“The overall waste of food in Italy is worth 8.1 billion euro every year, and most of it comes from our houses. The rest of the losses, in agriculture, industries, distribution and service, can be recovered, but it is much less significant than what we throw in our bins,” said Segrè, commenting on the survey results.

Last Minute Market is now working to prepare the ground for a discussion on food waste during EXPO 2015, which will take place in under the heading ‘Feeding the planet, energy for life’.

“In order to be credible, EXPO needs to take into account the issue of food waste,” said Segré. “If our goal is to feed the planet, we cannot simply increase production and keep losing and wasting one-third of it. Our first commandment needs to be thou shall not waste.”

Indeed, as Haberon explained, the consequences of food loss and waste stretch far beyond their monetary value, “affecting current use and future availability and causing unnecessary pressure on natural resources.”

Studies by FAO estimated a yearly global quantitative food loss and waste of 30 percent of cereals, 40-50 percent of food crops (fruits and vegetables), 25 percent of oil seeds, meat and dairy products and 30 percent of fish.

Both Last Minute Market and Caritas agree on the paramount role of education in tackling food waste. In cooperation with more than ten local primary schools, the Caritas Diocese of Lucca has managed to recover excess food intact from school canteens for a value of 40,000 euro, taking it to the soup kitchens it manages.

This initiative has allowed it to develop a parallel food education project with the children of the schools involved.

“We obviously need normative support to help us reduce food waste, but first of all we must re-introduce food education, starting from primary schools,” said Segrè. “The current generation has completely lost the value of food and we must get it back.”