Victorine Fomum, Cameroon’s 2005 African table tennis champion, was given 25 dollars by the government for her achievement. Credit: Ngala Killian Chimtom/IPS

By Ngala Killian Chimtom
YAOUNDÉ, Aug 22 2012 (IPS)

Victorine Fomum is Cameroon’s 2005 African table tennis champion. She often used to “train without rackets, without balls, without appropriate clothing and without good tables.” But despite this, she won gold at the 2005 African Nations Championship. And as a reward for her achievement the government handed her a cheque – for 25 dollars.

“You can imagine what happens at local level. I used to frequently earn 10 dollars as prize money – for winning gold! If I was not also a civil servant, maybe I might have fled too,” she told IPS.

She was referring to the seven Cameroonian athletes who disappeared from the London Olympic Games on Aug. 7. Fomum understands first hand why they did so.

“Training conditions here are horrible,” she said, “The athletes certainly have a right to desire better conditions.”

The athletes – five boxers, a swimmer and a footballer – disappeared from the Olympic village, and later resurfaced requesting asylum in the United Kingdom. They said they did not wish to return to their West African home nation because of the difficult training conditions.

One of the boxers, Thomas Essomba, told the BBC that his country was not able to offer him the opportunities that the UK can. “All we demand is to become champions. England offers the best opportunities for us. The most important issue now is to find sponsors and join boxing clubs,” he said.

Even football, the country’s most popular sport – in 1990 the country became the first African team to reach a football World Cup quarterfinal – has bad infrastructure and suffers from a lack of funds.

Cameroon is currently ranked 59th in the world by the International Football Federation, FIFA – eight spots ahead of South Africa, which has significantly more resources. South Africa will host the 2013 African Nations Cup at a cost of 400 million dollars, 300 million of which will be paid for by the country’s Football Association.

But back in Cameroon, Simon Lyonga, a sports analyst with the state broadcaster Cameroon Radio Television, told IPS that local football players earn a mere 25 dollars a month.

And while other athletes do not earn salaries here, local competitions award low prize money. Gold medallists in Cameroon frequently earn as little as six dollars.

Even in a country where, according to the World Bank, 40 percent of Cameroonians live below the poverty line of 1.25 dollars a day, six dollars in prize money is considered very low.

“These are not conditions that would keep any youth around,” Fondo Sikod, a professor of economics at the University of Yaounde II, told IPS.

Fomum knows all about the limited financial reward. She pointed to her display shelf of more than 50 trophies, most of them awards for winning first place.

“On the basis of all this, you may think that I am rich. But I tell you, all the training only ended with the glory of winning. It has very little to do with financial reward, which is quite frustrating.”

The president of the Cameroon Olympic Committee, Kalkaba Malboum, admitted that the country lacked good training facilities.

“We don’t have good training conditions as in other countries. As a result, our athletes will not hesitate to leave for other countries with better training conditions that can improve their performance, meet their dreams of becoming professional and earn more money to improve their living conditions as well as those of their families,” he said on state television on Aug. 10.

One example of a lack of good infrastructure is the Ahmadou Ahidjo Stadium, which was constructed to host the African Nations Cup in 1972. It is still Cameroon’s main stadium, even though it is frequently suspended from international use by FIFA because it has not been maintained.

“The failure to build sport infrastructure in the country is just a result of the lack of political will, and not the absence of financial resources,” Lyonga said.

He said sports, particularly football, brought financial resources into the country. Part of these resources, Lyonga said, is meant to go towards the construction and maintenance of local sports infrastructure.

“In 2010, Cameroon got 800,000 dollars from its participation in the 2010 World Cup in South Africa. How the money was used is anyone’s guess,” he said.

Cameroon is expected to register economic growth of 5.2 percent for 2012, up from 4.8 percent in 2011. And Malboum hopes that the government will invest more in the sports sector.

Currently, the Chinese government is co-financing the 661-million-dollar construction costs of four stadia. In addition, there are plans to construct a National Olympics Preparation Centre in Obala, on the outskirts of the country’s capital Yaoundé.

Meanwhile, athletes here hope that the mindset towards sport sponsorship will change. Currently local athletes do not receive sponsorship.

“Each athlete struggles on his or her own,” Fomum said. She added that while Cameroonians loved sports and winning, they balked at the idea of investing in it. So she had to use her own money to pursue her sporting career.

“My dad told me that achievers must always brave the odds.”

Olympic torch arriving at Tretherras School, Newquayon. Credit: Bobchin1941/CC by 2.0

By Isabelle de Grave and Stephanie Parker
NEW YORK, Jul 21 2012 (IPS)

As the 2012 London Olympics gears up to open on Jul. 27, criticism of the longstanding partnership between the Games and sponsor McDonald’s has stolen a small portion of the limelight.

It’s not only civil society activists protesting the fast food giant this year, but local politicians.

“London won the right to host the 2012 Games with the promise to deliver a legacy of more active, healthier children across the world,” the Green Party’s Jenny Jones, who recently proposed a motion to exclude McDonald’s, Coca-Coca-Cola and others from the Games, told the 25-member Labour-dominated London Assembly.

”Yet the same International Olympic Committee that awarded the games to London persists in maintaining sponsorship deals with the purveyors of high-calorie junk that contributes to the threat of an obesity epidemic.”

The McDonald’s marketing strategy means that investment in sporting education goes hand in hand with the sale of low-priced, high-calorie fast food. In the UK, the company is offering up to 117,000 dollars to local football clubs.

“McDonald’s anticipated the criticism around its junk food 30 to 40 years ago. It spent those decades building a structure and good will to deflect criticism about the health impact of its products,” Sara Deon of Corporate Accountability International told IPS, highlighting McDonald’s sponsorship of the Games as a clear example of this.

McDonald’s has been an official sponsor of the Olympics since 1976. The company recently had its contract extended by the International Olympic Committee (IOC) to 2020.

Coca-Cola has also been a partner of the games since 1926. According to Benjamin Seeley of the International Olympic Committee, the company “sponsors more than 250 physical activity and nutrition education programmes in more than 100 countries”.

The Olympics rely on such commercial partnerships for more than 40 percent of revenues, and McDonald’s and Coca-Cola are two of the leading contributors.

McDonald’s did not respond to repeated requests for comment on the quality of its food in relation to the dietary needs of adults and children, and criticism of its Olympics sponsorship.

However, physicians and nutrition advocates have also expressed concern over both companies as official sponsors, particularly in the context of rising obesity in the UK.

There have been plans to boycott McDonald’s sponsorship of the games by civil society campaigners who deem it unworthy of inheriting the prestige of the Olympics as a supplier of fat, sugar and manipulative marketing initiatives.

Ceci Charles-King, an advocate for food justice, told IPS, “I worry about the message (sponsorship) sends to children and adults. McDonald’s is hydrogen, salt and empty calories. Coca-Cola is sugar, fructose corn syrup and empty calories.”

The Academy of Royal Medical Colleges recently declared that sponsorship by the fast food giant sends the wrong message to people in the UK, which has the most overweight population in Europe with 22 percent of Britons now considered obese.

When a customer goes to the U.S. McDonald’s website to look at the nutritional value associated with “happy meals” for kids, it only shows the calorie, fat and protein intake. The webpage omits saturated fat, salt, vitamin and sugar content and the user must navigate to another section to find the information.

“The food continues to be high in sugar, fat and salt…the so-called healthier options do little for people that are seeking truly healthy options,” Deon told IPS.

Selecting an example from the menu, she said that, “The fruit and maple porridge contains more grammes of sugar than a snickers (candy bar).”

“They are little more than a vehicle to sell its bread and butter products: burgers, chips and fizzy drinks,” she added.

According to Deon, McDonald’s’ investment in programmes to promote physical activity “fall well short of the meaningful change that we need to address the epidemic of diet-related disease and McDonald’s needs to address the core issue of ending its marketing to kids.”

The McDonald’s Olympic restaurant, located in the Athlete’s Village, is the largest in the world, seating up to 1,500 people. It is expected to serve around 14,000 people a day during the Games, and will be offering free Olympic-themed happy meal toys to children.

Asked how children might avoid junk food buoyed by the positive image of the Olympics, Charles-King said it may be as simple as “(showing) the child how to cook so they can make better food choices”.

As far as athletes are concerned, Jill McDonald, UK chief executive of McDonald’s, has commented on the busy location of the restaurant in the Athlete Village, stating that athletes know more than anyone what they should be eating.

Benjamin Seeley told IPS that, “The IOC only enters into partnerships with organisations that work in accordance with the values of the Olympic movement.”

In June, the London Assembly has passed a motion calling for stricter criteria to assess suitable Olympic sponsors. New rules would exclude high-calorie food and beverage producers from sponsorship roles, ending the age-old relationship between McDonald’s and the Olympics.

This year is not the first time that Olympic sponsors have come under scrutiny. In 2008, human rights activists called for a boycott to end sponsorship of McDonald’s and other restaurants.

Food retailers are not the only sponsors to face opposition this year. Indian athletes and officials will be skipping the opening and closing ceremonies to protest Dow Chemical’s involvement with the Games. Dow is the owner of Union Carbide, whose 1984 gas leak in Bhopal, India killed more than 22,000 people and polluted soil and water sources for years to come.