In South Asian societies, as elsewhere, it is all too common for women to be held back, time and again Women's potential remains largely untapped - which is not only morally wrong, but also economically unwise. According to recent projections, harnessing women's full potential throughout South Asia would increase GNP by more than half by 2025. In absolute terms, women could earn countries in South Asia an additional 400 billion dollars in the next ten years! clearly, women hold the key to economic success for South Asia: their empowerment can fuel further development. The Netherlands has invested substantially in the economic empowerment of women in this region. Our successes, achieved in collaboration with many stakeholders, show what can be achieved if we keep up these efforts.