A series of high-profile cases in which big South African companies have been found guilty of fixing the prices of even basic foodstuffs have led to the adoption of a new law that will allow directors and managers to be sent to jail for 10 years or receive a fine of 45,000 euros.
Fair trade is moving into a different era as developing countries become consumers and not just producers of fair trade products. South Africa is the first country from the South to initiate this shift.