Better to Ride These Bikes Than Make Them

Cambodia’s export business is in the process of changing due to shifts in manufacturing in Asia. A business publication in the country has reported unexpected growth in the “machinery and transport equipment” sector and speculated it was as “probably bicycles.” But when Cambodia jumped into the top ten exporters of bicycles to the EU in 2012, it prompted the European Bicycle Manufacturers’ Association (EBMA) to investigate.