The Growing Global Movement to End Outdoor Advertising

“With advertisements removed in Grenoble you can see the city’s beauty and the mountains beyond. Adverts create obstacles. Without them you can breathe,” explains Khaled Gaiji, national mobilisation coordinator of the French anti-advertising organisation Résistance à l’Agression Publicitaire (Resistance to Advertising Aggression, or RAP). “Advertising is like an iceberg: the largest impact is below the surface. Adverts colonise our imagination.”