The Peoples' Climate Vote

What World’s Largest Climate Change Public Opinion Poll Says

Between October and December 2020, something was different for people playing popular video games like Words with Friends, Angry Birds and Subway Surfers. Instead of a traditional 30-second ad, gamers across the world were invited to participate in a climate change survey. It was an unconventional way of polling that gave University of Oxford researchers an opportunity to tap into the 2.7 billion user-strong gaming market and produce the world’s largest climate change public opinion poll.



i never knew i had a choice