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Côte d’Ivoire’s Middle Class – Growing or Disappearing?

A shopping mall in Côte d’Ivoire. While malls like this appeal to the upper middle class and the upper classes, several supermarkets and stores are  beginning to targeting the middle class. Credit: Marc-André Boisvert/IPS

A shopping mall in Côte d’Ivoire. While malls like this appeal to the upper middle class and the upper classes, several supermarkets and stores are beginning to targeting the middle class. Credit: Marc-André Boisvert/IPS

ABIDJAN, Mar 27 2014 (IPS) - “I’m middle class. Definitively,” Sonia Anoh, a young and independent 30-year-old Ivorian tells IPS. Anoh has a master’s degree, earns 1,470 dollars a month working in marketing, lives alone, owns a car and is now shopping for a home. 

But while Anoh freely talks about her economic status, not many others brag so easily about being middle class in this West African nation.

Defining the African “middle class” is a challenge. For the World Bank, it comprises everyone who earns between two and 20 dollars per day. It’s a range that is far too broad and while the African Development Bank uses the same income range, it emphasises the need to subdivide the middle class into two.

The middle class here has become a more diverse, complex grouping that is not necessarily just comprised of civil servants anymore.

The upper middle class, by this definition, earns between 10 and 20 dollars a day, and a vulnerable lower class is one that earns between two and four dollars a day. The latter are just marginally above the poverty line of 1.5 dollars a day and can easily slip back into it.

Côte d’Ivoire used to have the strongest middle class in West Africa until it was seriously hit by the post-1980 economic meltdown and the recent post-electoral political crisis from 2010 to 2011. More than 3,000 people died in the violence that followed former Ivorian president Laurent Gbagbo’s refusal to concede victory to current President Allassane Ouattara. Now the Ivorian middle class represents over two million of this country’s 23 million inhabitants, according to government figures.

While Côte d’Ivoire’s middle class may have shrunk, there are signs that this economic group appears to be slowly starting to increase. But its expansion remains limited by two decades of economic problems and conflict.

According to the Moscow-based Institute for Emerging Market Studies, the African middle class will rise three times from 32 million in 2009 to 107 million by 2030 — the largest increase in the world. And with the World Bank predicting that Côte d’Ivoire’s economy will grow at a rate of 8.2 percent for 2014, there is hope that this boom will lift many more of the country’s people out of poverty.

Growing or disappearing?

“Building a strong middle class was an important preoccupation for former president Félix Houphouet-Boigny (1905-1993),” Professor Marcel Benie Kouadio, economist and dean at the Abidjan Private University Faculty tells IPS.

“At the time, [middle class] meant mostly civil servants, doctors, magistrates and other liberal workers.

“Houphouet-Boigny [implemented] several policies to transform a middle class dependent on the state into an entrepreneur class. The state fostered the middle class to invest in cocoa or palm oil plantations as a way to build a middle class that would also be able to produce goods.”

The Felix Houphouet-Boigny stadium and the surrounding buildings in downtown Abidjan were built during his presidency when Côte d’Ivoire was a West African economic miracle that favoured the emergence of a middle class. Credit: Marc-André Boisvert/IPSlaudine Umuhoza a survivor of Rwanda’s genocide believes that the country has a positive and united future. Credit: Fabíola Ortiz/IPS

The Felix Houphouet-Boigny stadium and the surrounding buildings in downtown Abidjan were built during his presidency when Côte d’Ivoire was a West African economic miracle that favoured the emergence of a middle class. Credit: Marc-André Boisvert/IPS

Jean Coffie is a retired civil servant and an example of what Houphouet-Boigny dreamt of for the middle class. He is an entrepreneur who lives off his investments.

“My pension is not enough to live on. But I invested in hevea [rubber trees]. Income is random but I still earn more with that than from my government pension,” he tells IPS.

With this extra money, he is helping pay for his grandson’s studies in France. But Coffie is quick to point out that life for a middle class Ivorian is not what it used to be.

“At the time [during Houphouet-Boigny’s presidency], we had a lot of support to develop ourselves. University [education] and health care were more accessible. We might still be middle class but we lost all our privileges.”

Benie Kouadio agrees.

“The middle class has shrunk. Twenty years ago, teachers and doctors were middle class. Now, they can’t afford a new car. The Ivorian middle class lost its purchase power.”

A consumer class 

Purchase power is a key word. Accountants differ with economists in their understanding of the middle class; rather than analysing income, they look at disposable revenue.

Being middle class is about hitting a “sweet spot”, where people are able to spend money for things other than survival, says a report from accounting firm Ernst & Young.

Marcel Anné is the managing director of the supermarket chain Jour de Marché, which is situated in downtown Abidjan, the country’s economic capital. He has a good view of the emerging consumer class.

“Actually, this supermarket is less crowded than it used to be but this is more about changing consumer habits. This used to be [a] central [spot] for the middle class. Civil servants would buy things here and then go home,” he tells IPS.

The middle class here has become a more diverse, complex grouping that is not necessarily just comprised of civil servants anymore. The privatisation of companies, the need for qualified labour work in IT and on the new oil and gas fields have diversified this economic grouping.

So now Jour de Marché has opened “more, smaller supermarkets where the middle class live.”

And around Abidjan, the housing boom too suggests that there is a rising middle class.

Riviera Palmeraie, a former plantation where palm oil trees were cut down to make space for several small bungalows, has been one of the first major housing developments in Abidjan based on affordable units.

And now similar developments are slowly spreading across the city and beyond.

Ousmane Bah is the director of Alliance Cote d’Ivoire, one of the companies building middle class housing. His company will build the Akwaba Residence, one of many housing developments being constructed along Abidjan’s outskirts. Prices for homes start at 21,000 dollars for a two-room home and 36,100 dollars for four rooms.

“It targets mostly the young professionals starting up in life, as well as civil servants,” he tells IPS.

His project, like several others, is supported by the government and is part of an initiative to boost social housing for the middle class.

The government targets households with a revenue of less than 840 dollars per month. Buyers only need to provide a 10 percent cash deposit, and then benefit from a government-backed loan with low interest rates of 5.5 percent.

It addresses a difficult problem that seriously limits the growth of the Ivorian middle class: lack of credit.

“People are not used to buying flats here. They rent. Credit institutions are not used to provide housing loans. This is a big issue. We cannot simply build and expect people to buy,” says Bah.

Mohamed Diabaté is the first to agree.

“This is ridiculous. I wanted to get a credit for my house. It was easier to get credit to buy a goat for a Muslim holiday than having a real sustainable project. They did not even look at my file,” the 40-year-old IT specialist tells IPS.

He says even though he has a “comfortable revenue” and a steady job for 12 years, he could not obtain a home loan.

Benie Kouadio points out that “this is a clear limitation to the growth of the middle class. The middle class has no access to credit. Banks do not give loans for housing or cars any more.”

 
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  • http://www.pluvinergy.com/ PluviAL

    The body of the story is more interesting than the thesis, and it tells a different story. The middle class can grow. The problem seems to be the negative job-multiplier of corruption. Why did the old head of state not want to leave the graft tit? The solution to graft in general might be to tie international aid and assistance, as well as internal assistance to funding and freedom of the press. Threaten or obstruct freedom of the press, and aid gets cut back proportionately. Just and idea. Does anyone follow the idea? does it make sense here, or in less developed nations?

  • Mimi

    I don’t see your point. What exactly are you insinuating?

  • http://www.pluvinergy.com/ PluviAL

    Development is a product of a positive job multiplier; you get a job in say building cell phones. To support that worker build her housing, feed her children, schooling etc, may produce 6 jobs. Then those jobs produce say on average 3 jobs each. So from one job you get 24 total jobs to make the economy grow. Corruption has a negative job multiplier. For each person that lives from graft, 6 job opportunities are lost. A company will not locate there because the infrastructure is missing because the builder was afraid to invest on it, because the government could not keep security, because education is low, because etcetera and so on, in the end because they could not afford it.
    Honest, reliable, available media reduces corruption and thus advances economic growth. Then they can afford all to build the infrastructure.
    Communication is the 4th basis of power; if atrophied, the society suffers economically.

  • diasporaonline

    There is such a need for relevant communication, information sharing at every level of society in these post war environments… Restoring law and order, trust and confidence in a given system is not going to happen overnight… As you said “Pluvial”, there are many negative job-multiplier issues affecting the state of our economy overall… Freedom of press can indeed play a major role but then safeguards are essential to keep those press actors away from harm’s way…

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